[{"id":60781690937,"handle":"all","title":"All DMC FIN Products","updated_at":"2024-09-04T14:20:08-07:00","body_html":"","published_at":"2020-02-13T14:43:23-08:00","sort_order":"price-desc","template_suffix":null,"disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_product_option"},{"column":"type","relation":"not_equals","condition":"mw_switcher_product"},{"column":"type","relation":"not_equals","condition":"mw_motivator_product"},{"column":"type","relation":"not_equals","condition":"mw_product_option_cloned"},{"column":"type","relation":"not_equals","condition":"candybox_generated"},{"column":"type","relation":"not_equals","condition":"giftbox_ghost_product"}],"published_scope":"web"},{"id":160087015488,"handle":"all-fins","title":"All Fins","updated_at":"2024-09-04T14:20:08-07:00","body_html":"","published_at":"2020-02-18T18:01:25-08:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Repellor"},{"column":"title","relation":"contains","condition":"Elite"},{"column":"title","relation":"contains","condition":"Original"}],"published_scope":"web"},{"id":151399399481,"handle":"bodysurfing","title":"Bodysurfing","updated_at":"2024-09-04T02:30:06-07:00","body_html":"","published_at":"2019-10-10T00:37:49-07:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"bodysurfing"},{"column":"type","relation":"not_equals","condition":"giftbox_ghost_product"}],"published_scope":"web","image":{"created_at":"2021-10-26T21:04:17-07:00","alt":null,"width":1585,"height":1585,"src":"\/\/dmcfins.com\/cdn\/shop\/collections\/Mini_Board.jpg?v=1635307457"}},{"id":160086622272,"handle":"elite-max","title":"Elite Max","updated_at":"2024-09-03T16:20:04-07:00","body_html":"\u003ch4\u003e\u003c\/h4\u003e\n\u003ch4\u003e\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cimg style=\"float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/2469\/3561\/files\/Elite_MAX_for_G_600x600.png?v=1654579809\" alt=\"DMC Elite MAX swim fins\"\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003eOnce again DMC fins design department have created the most alluring and desirable swim training fins on the planet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilds Power - Reduces Fatigue - Increases Speed - Stabilises Ankle Roll\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis model is for the swimmer who insists on nothing but the best. These revolutionary fins are designed to give your swim stroke, leg strength and kick action, the best chance at developing potential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Technology\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned with DMC's Patented \u003cem\u003eReverse V Rail\u003c\/em\u003e (RVR) technology.\u003c\/li\u003e\n\u003cli\u003eRVR is geared to offer correct torque for each kick stroke, creating balance for the user unlike any other swim fins.\u003c\/li\u003e\n\u003cli\u003eThe RVR streamlines vortexes more efficiently than any other design.\u003c\/li\u003e\n\u003cli\u003eSilicone material for maximum comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAsymmetric design stabilises ankle roll, increases speed and decreases fatigue\u003c\/li\u003e\n\u003cli\u003eFeatures triple function drain chute: allows extra room for elongated toes 1 and 2, flushes out grit, and reduces vacuum on breakouts and flip turns.\u003c\/li\u003e\n\u003cli\u003eUsed by recreational swimmers through to international swimming superstars.\u003c\/li\u003e\n\u003cli\u003eGreat for pool or ocean swimming\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003eThe \u003cstrong\u003eELITE MAX\u003c\/strong\u003e are the go-to swim training equipment for swimming superstars globally.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"DMC Fins Elite MAX size guide\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/2469\/3561\/files\/2023_Elite_MAX_Size_Guide_US_5796afa0-ff65-4638-831d-3f8640bad134.jpg?v=1691125090\"\u003e\u003c\/p\u003e","published_at":"2020-02-18T17:17:50-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"elite max"},{"column":"type","relation":"not_equals","condition":"giftbox_ghost_product"}],"published_scope":"web","image":{"created_at":"2020-02-18T18:45:23-08:00","alt":null,"width":2460,"height":2460,"src":"\/\/dmcfins.com\/cdn\/shop\/collections\/Elite_Max_4-B.jpg?v=1657259718"}},{"id":160086753344,"handle":"surf-fins","title":"Surf Fins","updated_at":"2024-09-04T02:30:06-07:00","body_html":"","published_at":"2020-02-18T17:51:45-08:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"surf"},{"column":"tag","relation":"equals","condition":"repellor"}],"published_scope":"web","image":{"created_at":"2021-10-26T21:01:02-07:00","alt":null,"width":1000,"height":1000,"src":"\/\/dmcfins.com\/cdn\/shop\/collections\/Bodyboard_image.jpg?v=1635307263"}},{"id":149749989433,"handle":"swim-fins","title":"Swim Fins","updated_at":"2024-09-04T14:20:08-07:00","body_html":"","published_at":"2019-09-27T04:54:59-07:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"swim"}],"published_scope":"web","image":{"created_at":"2021-10-26T21:07:20-07:00","alt":null,"width":1500,"height":1500,"src":"\/\/dmcfins.com\/cdn\/shop\/collections\/DSC4482.jpg?v=1666321811"}}]